Do you know what's actually in baby food? Beech-Nut has just become the first company to release the percentages of the ingredients in their products. Read more about it here.
I was compensated by Beech-Nut to write this post about the exciting news of their ingredient transparency. I am happy to partner with them as a company I chose personally, and bought when feeding my baby.
Last year, right about this time, I was contacted by Beech-Nut to see if I wanted to sample their new line of baby food. Ben was only about 8 months and I was up to my eyeballs in baby food related issues. Not knowing much about Beech-Nut, I agreed and then sort of forgot about it.
When my samples came, I had to check the name of couple of times because what I received looked NOTHING like the Beech-Nut I vaguely remembered. I decided to write a review for my blog about how much I had come to love the NEW Beech-Nut. You can read about it HERE. This review even includes an interview with Beech-Nut's VP of Marketing & Sales! Please check it out to find out exactly why I love this company and recommend their products.
This week I was contacted again by Beech-Nut with more exciting news. Beech-Nut has become the FIRST baby food company to disclose the percentage amounts of the ingredients in their products. WOWSERS! (Please read this brief article from the Center for Science in the Public Interest on why this is such a big deal.)
Why is this so important? Well, for those of us who find ourselves in the baby food isle regularly, you know you have A LOT of options. I would often read the ingredients lists for different products and be amazed that an ingredient listed in the title of the food (i.e. spinach), would be at the end of the ingredients list. This means that compared to the total volume, it was not a very significant ingredient. What the heck!!
Thankfully, you can now know the exact breakdown of the baby food you are buying thanks to Beech-Nut. Visit their website and click on the any of their flavors of baby food. Under the nutrition facts label, you will also see the percentage breakdown of ingredients, just like in the picture above.
For instance, their Just Apple & Kale flavor is 86% apples and 14% kale. Sure, I would like to see more kale happening in their, but at least I KNOW.
This is important to me because it says that Beech-Nut has nothing to hide and they want us, the consumers, to help them make the best products they can make. I believe their line will only get better, with increased concentrations of the veggies we really want in our baby's bodies.
I really hope more food companies will follow suit. Thank you to Beech-Nut for setting a new standard!
To healthy and happy babies,